Do Good Research
Research that matters
Get closer to people and design what they really need
We exist to make services more ethical, inclusive and human
We do this by
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Research
Helping you understand the people you’re designing for to make better decisions
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Participant Panels
Building and managing participant panels so you can reach the right audiences
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Research Ops
Putting in place the processes, tools and systems you need to do good research
We’ve worked with
Organisations Sophie has worked with since 2015
Why we’re here
We’re changing how research is done.
The products and services we design, shape the world we live in. From paying a bill to accessing healthcare, this affects people’s everyday lives.
Research helps us understand these people, their stories and what they need, so we can design things better.
Too often research happens for the sake of it, we exclude people, cause harm or nothing happens with the findings. We want to change that.
We help you get closer to your customers, build UX research skills in your team and create the environment you need to do good research.
Get in touch
Need some help with user research?
We’d love to hear from you
"Sophie is the best researcher we’ve ever worked with.
She’s meticulous and has an amazing ability to hone in on user and organisation needs in a way that’s holistic and supportive. This means her results really open eyes to what should be done straight away to make a better user experience, but also shows the potential of longer-term changes. Her approach doesn’t just look at tasks to hand, but organisation, communication, culture and people strategy. She hand holds clients through the process and helps them do more themselves. Sophie is also incredibly approachable and easy to work with. She gets the best out of everyone she works with."