Do Good Research

Keeping people safe in the design of services

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We help you do good research that is ethical, inclusive and makes an impact in the world

We do this by

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    Capability

    Building user research capability for researchers and teams. We run training and partnerships to help you do good research

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    Delivery

    Leading user research projects with teams in charity, government and private sector; to make products and services more human

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    Community

    Bringing together user researchers from across the industry to support each other, share learnings and improve our practice

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Who we are

Do Good Research was set up by Sophie Rankin, to promote good practice user research in the tech industry.

User research is the process of learning about people who use a product or service, so we can design products and services to meet their needs.

We can help you with building user research skills in your team and setting up the environment you need to do research well. Currently, we are delivering user research projects with charities, leading workshops for teams and running regular training events for the community.

"Sophie is the best researcher we’ve ever worked with.

She’s meticulous and has an amazing ability to hone in on user and organisation needs in a way that’s holistic and supportive. This means her results really open eyes to what should be done straight away to make a better user experience, but also shows the potential of longer-term changes. Her approach doesn’t just look at tasks to hand, but organisation, communication, culture and people strategy. She hand holds clients through the process and helps them do more themselves. Sophie is also incredibly approachable and easy to work with. She gets the best out of everyone she works with."

Gemma, Managing Director at Hactar

Our Projects

  • Screenshot of Homeless Link website home screen with an illustration of people and a title 'About Homeless Link' with supporting text and different coloured circles

    Homeless Link - Making content discoverable and more accessible

    Homeless Link are a national membership charity for organisations working directly with people who are homeless in England.

    They provide guidance, resources and training to support staff working in the sector.

    We ran 2 rounds of research to help users access content quickly and easily on the website and worked together embedding user-led approaches in the organisation.

    Activities: Usability testing, Interviews, Google Analytics, Content Design, Content Strategy, Service Design

  • An illustration from Trust for London's website of cartoon characters on a blue background. One is a woman pushing a pram, another is a woman teaching a group of children, and another is a person hanging washing on a line

    Trust for London - Redesigning the funding area

    Trust for London exists to reduce poverty and inequality in London.

    We led research to understand what information is important to people when applying for grant funding. This led to research insights, content strategy and new page wireframes to help the team redesign the funding area.

    The outcome was to make the process easier for potential applicants deciding whether to apply and to reduce the number of unsuccessful applications.

    Activities: Card sorting, usability testing, survey, data analysis, content audit, wireframes and user journeys

  • Photograph of Sophie with her back to the camera sat around a table of colleagues sharing research insights

    Q, The Health Foundation - Journey Mapping

    Q are a community working together to improve health and care quality across the UK and Ireland.

    We collaborated with Design for Joy, to help Q learn more about how people experience their community. We led research interviews, prototyped and tested ideas with members and non-members on 2 core journeys.

    The outcome was improving the Join Q application journey and wider offering, as well as building internal design capability in the team

    Activities: Task analysis, Google Analytics, Workshops, Interviews, Ideation, Prototype testing

We’ve worked with

Screenshot of logos with clients Sophie has recently worked with. From left to right MindGym, Spotless, Sue Ryder, Ministry of Justice, Big Society Capital, Homeless Link, Trust for London, Q, Joy, Hactar and Torchbox

Some of the organisations we’ve worked with

See full portfolio

Get in touch

Need some help with user research?

We’d love to hear from you